Hi Dan -It is a bit of a chicken and an egg qeiotusn but I believe culture will stop both E2.0 and social media efforts cold if it is not addressed early in the roll out of these initiatives. And, culture can be documented in large part by how an organization tells its stories (you can read more about this in our 70+ page report on community management here: ). Changing how the organization tells and accepts stories is a key element to changing the culture. If that effort which is huge does not start at the beginning of an E2.0 initiative, it is at significant risk for just not being accepted/used/adopted. You cannot force people to communicate so you have to make it appealing and socially acceptable to communicate in new ways. And the 90-9-1 engagement principal is not a universal rule of thumb it all depends on the mission of the community and how aligned the target constituent group is to that mission which is a cultural not a technology challenge. But, yes, couldn't agree with you more.

nice site. Hope your talk went well. As for chicken/egg excltay that's the causality dilemma I speak of, but to mitigate, I personally think (now) that we have to take on both at the same time.@Jeff thanks for the note. I wonder if The Cheesecake Factory would be willing (and demonstrating great precedent-style leadership in the process) to schedule staff for 15-30 min of paid company time to share stories' via the tools. Could be a hard sell to the senior management, but that would definitely be ground-breaking, not ground-braking.